The company began to expand in to new frontiers of the doll industry. Four decades ago LEGO began to target girls with the intro to probiotics benefits of furniture pieces and dollhouses; in 1974 it introduced the first person figures, named Minifigures; and 1979 it expanded in to space with sets displaying astronaut minifigures, best data room software to keep business on track rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of earrings elements marketed to young girls. This period also saw the creation of a management structure, with Godtfred Kirk Christiansen’s child Kjeld Kirk Kristiansen becoming a member of the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1971s also observed the introduction of something that allowed customers to select certain bricks they needed to purchase and create their own versions, rather than acquire pre-made equipments; this was popular with adults, as well as children. In the same decade, Profano branched out into middle ages territory together with the Castle idea, and in 80 the company added the first teach sets to its collection.
In 1989 Lego announced the Pirate template, and with it a multitude of pirate boats, desert islands and treasure. The corporation also expanded its assortment of facial movement, adding beards, eye downtimes and lip stick in addition to the regular two eye and smile. Some mature Lego collectors resented these changes, choosing the more simple faces of earlier types.
As Lego expanded to a huge multinational corporation, completely to find ways to fulfill the requirements of their big name buyers like Aim for, Wal-Mart and Toys ‘R’ Us, which usually demanded greater selections and faster transport times. To keep up with these demands, the company started to reduce total production coming back new products by causing more consumption of computerized assembly systems.